Director of UX/UI Design/ Contents Specialist
As the Director of UI/UX Design and Co-founder of SnowMaster, I played a key role in developing an innovative snow sport teaching system app designed to enhance skiing and snowboarding skills. SnowMaster’s MVP connects users with professional ski and snowboard coaches, allowing them to receive personalized, in-depth feedback by uploading videos of their gliding sessions. This solution helps users refine their techniques by focusing on essential metrics such as balance, pressure, and rotation, creating a bridge between practice and expert guidance.
• Led the design of SnowMaster’s app, creating an intuitive interface to support the user’s learning journey through seamless video uploads and an efficient feedback flow with professional coaches.
• Collaborated with developers and coaches to align the UI/UX with both user needs and coaching standards, incorporating user feedback and iterative testing to enhance usability and satisfaction.
• Laid the groundwork for strong user engagement by prioritizing a user-centered design, positioning SnowMaster as a valuable tool for structured snowsport learning.
Visual Designer
As a Visual Designer at JAXI Culture & Media Co. LTD, I contributed to the visual branding and promotional efforts for various events and campaigns. My work involved designing posters, banners, and materials for activities such as car clubs and news conferences for companies like XPENG and Li Auto. Through creative design solutions, I helped increase the publicity of these events, leading to greater brand recognition and customer engagement.
•Designed visual materials, including posters, banners, and digital content, for over 20 activities for electric vehicle companies like XPENG and Li Auto.
•Collaborated with marketing teams to develop engaging visual concepts that aligned with brand strategies.
•Contributed to increased customer recognition and engagement by enhancing the visual appeal of event promotions.
